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Check out the latest edition below.

Search marketing news delivered daily | Search Engine Land
September 6, 2024

Are you running product-focused, keyword-only campaigns? While this is common in PPC, what if you could actually outperform this strategy by taking a new approach?

The key: Obsess over your customers, not your products. That great piece of wisdom comes from Search Engine Land contributor Pauline Jakober in her newest article,  Is it time to rethink your Google Ads strategy?

Find out how Jakober rethought the Google Ads strategy for a new B2B client – revising the account structure, focusing on remarketing and leveraging customer lists – to improve reach, conversions and revenue while staying within the client’s existing advertising budget.

Now or never: Today is the final day to submit an entry for the 2024 Search Engine Land Awards. Good luck!

Danny Goodwin,
Editorial Director
Conductor-9-2-24

PPC

Is it time to rethink your Google Ads strategy?

 Is-it-time-to-rethink-your-current-Google-Ads-strategy

Reimagine your Google Ads with a focus on audience targeting. Learn how a strategic overhaul can optimize your ad performance and budget.

PPC

Google Ads won’t appear on parked domains for new accounts by default

 Google-Ads

Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency.

Artificial intelligence

What general-purpose AI assistants can (and can’t) do

AI-error-failure

Discover the strengths and limitations of popular AI assistants like ChatGPT and learn how marketing-specific AI tools can supercharge your content creation.

PPC

Google Ads tightens rules on Gambling Certification recertification

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Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension.
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SEO

Was Google’s document ‘leak’ a strategic move? An SEO theory

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What if the Google document "leak" was intentional? Here’s why it might have been purposefully shared with industry experts.

MarTech intelligence reports

SEO market trends

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This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors.

SEO

How SEO can collaborate with content teams

 How-SEO-can-collaborate-with-content-teams

Bring your SEO and content teams together to boost your site's performance. Define roles, streamline processes and track success as a team.

Reader survey

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Take this four-minute survey about your search marketing interests. Your insights will empower the Search Engine Land editors to create content you love. Bonus: Completing the survey enters you to win a $20 Amazon gift card as a special thank you!

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, P.O. Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine optimization (SEO) and pay-per-click (PPC) marketing news, trends and advice.