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Hot takes have been flying about HubSpot’s apparent massive organic traffic decline. In Ex-Hubspotters reveal 5 SEO insights about HubSpot’s traffic woes, I featured SEO insights from the inside. Or, at least as close to inside as we will get right now.

Two former HubSpot employees shared their perspectives about the apparent traffic drop. This HubSpot case is the latest reminder that your SEO is only amazing until you get hit by Google.

Looking for advanced SEO (or PPC) insights and amazing networking? Want to go to Boston? Then have I got awesome news for you. Registration opens today for SMX Advanced. Join us June 11-13. Hope to see you there!

Danny Goodwin,
Editorial Director

SEO

Ex-Hubspotters reveal 5 SEO insights about HubSpot’s traffic woes

Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees.

PPC

YouTube testing cost-per-hour masthead

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

PPC

Microsoft Performance Max testing LinkedIn targeting, measurement tools

Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration.

SEO

How SEO agencies can earn recurring revenue with site management services

Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).

Content marketing

Strategic content planning for SEO

This guide dives into audience research, keyword analysis, and the importance of aligning your content with Google’s E-E-A-T standards. It also provides a content optimization checklist.

OpenAI

Yahoo testing new AI Search features

Yahoo Search is testing AI Chat features and AI generated answers within the search results.

PPC

Top Google Ads recommendations you should always ignore, use, or evaluate

Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance.

First-party data

The marketer's first-party data checklist

Organizations that want to increase customer connections, offer personalized brand experiences, and increase ROI should build a first-party data strategy. Get started here.

SEO

Why branding matters for in-house SEO teams

Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out.

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Tool Tips Tuesday

Discover the secret to SEO success: Keyword Generator Tool

This powerful tool helps you find the perfect keywords to save time, spark ideas, and boost your online visibility.

Pro tip: Start with broad keywords related to your brand to uncover valuable long-tail variations.

Try it out for free.

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