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Search and SEO is changing (again). For decades, search engines provided answers with a list of blue links. Now? We’re in the era of generative information retrieval, where AI doesn’t just find content – it creates answers based on what it retrieves. Think: retrieval-augmented generation, not just ranking.

I dug into Marc Najork’s excellent SIGIR 2023 keynote (with help from the brilliant Dawn Anderson – who will be speaking in depth at SMX Advanced about this huge information-serving paradigm shift) and broke down what it all means for the future of search, SEO, GEO — and for all of us who create and optimize content.

Read it here: How generative information retrieval is reshaping search.

Danny Goodwin,
Editorial Director

SEO

How generative information retrieval is reshaping search

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